What’s it worth for your company to be at the top of the first page of Google’s search results?
On-site Training cost: $795 for up to 3 people
Travel expenses extra if not local to Orange County, CA
Online Seminar cost: $495 for up to 4 people
Why attend Search Engine Optimization training?
Search engine optimization is essential to make your products or services easily found when using major search engines. Internet search engines like Google have become the primary vehicle consumers find what they need, no longer using the Yellow pages. Surveys show that over 80% of internet users find new websites by using search engines. UpFront provides training to make your company “SEO self sufficient” instead of hiring an SEO consultant or paying pay-per-click (PPC) costs. Understanding SEO is very important to the long term success of any marketing campaign.
Most SEO experts will gladly tune your site for a fee. These fees can be steep and they almost always never end because of new products, market direction, or competition. Each time you add an important page, product, or service description you have to hire an SEO consultant again. They rarely want to share their technology with you so you have to hire them in the future. At UpFront we want you to learn how SEO works, not hide any secrets.
Our approach is different. In one 3hr workshop we can teach you how to implement SEO to become self sufficient with your present website and future expansion. We show you what’s needed, how to apply it, and then how to communicate this with your website designer, whether he’s on staff or an outside consultant. All you have to do is add your knowledge about the products and customer habits. With your market insight your website tuning will come together in a targeted campaign to find new customers. You don’t need to know HTML to understand SEO, but you will need to know how SEO works to maximize any marketing campaign.
Who can benefit:
- Website designers
- Marketers or Marketing Managers
- Internet ad writers
- Internet content writers
- Small business owners
Here’s what you’ll learn:
- The arsenal of 7 Steps to Success needed in each web page, putting you on the the road to first page positioning in Google search results, along with other search engines.
- Learn what landing pages are for, why they are important and why they are needed to capture and hook interested customers.
- How to determine what word phrases are most popular for your products or services.
- How to interrogate your competition’s web pages and learn their secrets for high positioning with major search engines.
- Navigation basics, prevent viewers from leaving your site too early.
- Site registration rules and guidelines to maximize effectiveness.
- Pay per click marketing, Google Adwords, benefits and disadvantages, is this right for you?
- How to pull in buyers, ready to purchase your specific product or service.
Our Search Engine Optimization (SEO) seminars simplify the mystery of how to be found using Google, Yahoo, and others. We train step by step how to bring targeted customers to your website using a methodical process to improve search results. There is no requirement to be a webmaster to understand the optimization process for search engines. In fact, the employees in your company that know the habits and needs of your customers should be the “driver” of the optimization process, not the website designer. Those employees can dramatically increase company profits by using our training and optimization methodology. Our seminar can be the start of a whole new understanding about the capabilities of your web site’s potential to increase the volume and quality of targeted buyers.
Presented onsite or online seminar, you will learn all about SEO in layman terms. This interactive presentation is targeted for the average person to clearly understand how search engines work and how to communicate with your webmaster to efficiently optimize your website. Once you’ve completed our course you’ll be equipped to determine how effectively your website is tuned specific to your products or services. This course is highly beneficial for marketing and sales managers from any marketplace, as well as web masters that want to learn the latest accepted methods to increase site optimization. The material covers proven techniques used to increase organic search visibility, methods to keep customers from leaving your site, and how to reach your niche market. UpFront training also includes things to avoid that can hurt your SEO. During the training we look at your site’s HTML code as well as your competitors code and discuss strategies to outperform your rivals. This exercise provides information to create a straightforward plan that can eclipse your competition. You don’t need to understand HTML coding to grasp SEO. We teach SEO methods and strategies in common language that almost anyone can understand, demonstrating how it works at a high level and how to implement a systematic plan to improve quality traffic. Whether you are creating your own website yourself, or hiring it out from a consultant, our training helps in either scenario........... and we guarantee results.
At the end of the training you will have a clear understanding about how search engines work and a planned format in writing to implement changes to your site. You will be prepared to methodically collaborate with your webmaster in terms that both of you will understand. You will also be capable of confirming the new tuning steps have been implemented in each of your site pages so you know when the job is done, and done right.