Ask yourself one question: Can I find my company with Google by searching on the generic description of the products or services I sell?
If you answered no, or sometimes, you may be thinking you have these problems.
- Your competition may be winning the SEO battle and capturing your customers.
- You may be missing new customers that need your products or services
- Company growth is stagnant or slower than it would be if customers would find your company products with Google.
- You could be paying too much in PPC costs on campaigns to find new customers.
Our training is targeted for marketers, web designers, and business owners to provide a company wide understanding how search engines works and train your staff in layman terms how to take advantage of them. We identify SEO opportunities in your website and show you how to use them with the latest acceptable SEO techniques. We make companies self sufficient at SEO instead of relying on consultants to do the work on a recurring basis, which can be expensive.
By attending our SEO workshop your company can be SEO self sufficient with:
- Keyword selection training
- Alt tags implementation
- Meta tag keywords and description rules
- Targeting each page to attract buyers, not tire kickers
- Link building to increase site ranking
- Promotion techniques to increase traffic
- Optimized image and graphics utilization
- Navigation guidelines for customer retention
- A clear understanding who’s responsible for each step of SEO.
- A documented SEO process to alleviate misunderstandings and promote accuracy.
- First page exposure with Google, MSN, Yahoo, and others
Root Problem: At many companies a communications gap exists between two very capable departments, the marketing department and the web design department (or consultant). UpFront SEO focuses on filling that communication gap with an onsite workshop, using your site as the target project. When companies understand what search engines need to properly index a website they are better equipped to provide web designers what they need to maximize their Internet presence.
Marketing departments have a unique understanding of their products, the marketplace, and their customers. But even the best marketing departments often have only a vague understanding how to use that information for SEO, what the possibilities are, and how to communicate needs to web designers. It can seem like a mystery how SEO works for some folks, and this can lead to misunderstandings about what can help each page as well as hurt the designers ability to create an effective website.
The unfortunate reality of this situation is the two departments seldom cross pollenate each other even though their primary goal is the same, TO HELP SELL MORE PRODUCT. Why you ask? We hear many reasons. Some say they are afraid of looking dumb. Others say they fear asking too many questions, or not understanding the answers, possibly exposing ignorance about HTML. This touchy situation can easily become a wall of silence that can cripple a company, only because these two departments don’t understand each other as well as they should. The lack of effective SEO can go unnoticed for years. Many times we find each department “does their own thing” hoping it works. Often nobody is any wiser because there is little understanding how measure SEO.
At UpFront SEO we fill this communication gap with a half day training workshop using your website as the project. We show you how to optimize for search engines like Google, MSN, and Yahoo, among others. We provide this training in layman terms so almost anyone can understand the optimization process. There is no need for marketers to be HTML savvy to understand SEO. Our workshop will educate marketers and web designers how to use teamwork to increase your traffic and improve conversion. In the end you will have a clear method to get your company on the front page of the search engine results page (SERP). Upon completion of the workshop everyone is speaking the same language and you have a documented method to optimize each page of the target website. In our half day course we will provide your development team (marketing + web designer) with the ability to position your web pages at the top of the SERP specific to your target market.
Key take away:
After you learn how to optimize web pages for your industry our workshop also provides a tool to validate optimization implementation. Yes, whether you are a web designer or not, anyone can verify the optimization steps requested by marketing, confirming it has been implemented as planned. Again, there is no need to understand HTML to do this. You will also learn how to test your optimization steps and refine keywords selections over time, allowing fine tuning as markets change.
Learn more here.