The efficiency of a website is an area that many web designers and marketing departments lose sight of. Implementing an effective search engine marketing campaign requires page efficiency. Get this wrong and you’ll lose the prospects attention, they will click elsewhere. Remember, the purpose of each page is to educate, inform, and create excitement about the subject matter. Web page optimization is all about making things relevant and interesting. It’s very important to provide clarity so an audience can easily understand your message by using content that’s valuable to readers, explaining a solution or idea that keeps readers interested. You cannot have SEARCH ENGINE OPTIMIZATION without WEB PAGE OPTIMIZATION.
Optimization of each page:
- The more details the better
Providing details about the product or services will help to convey your expertise to build credibility in your company. Be concise, do not ramble.
- Keep reader on the page
The longer a reader stays on the page the better. This indirectly affects your positioning in some search engines. Interesting content helps.
- Get to the point
State the primary message in the first couple of sentences in the webpage. Provide details afterwards.
- Use Bullets
Break things up with bullets makes a page easily to scan. This can help build reader interest and patience.
- Provide examples
Readers relate to examples with pictures. The quicker you can convey your ideas or products, the better. Prospects won’t read things that are not relevant or appear to be unessential to learn.
All too often websites can get out of hand, taking you on an endless trail of words that tell you little and create more questions than answers. Avoiding this kind of website disaster is very important. It’s imperative the average person can understand what your company does, especially on the home page where CEO’s, VP’s and other high level executives go first. A good sanity check is to have friends or associates read the page and report back how good it conveys the product or service. Ask them if it was interesting, what do they remember, did they get bored, did it flow right, and does it make sense? Having 3 or 4 sets of eyes from all walks of life may be the best way to optimize your site content. Read it again weeks later, do you still like it, could it be better? Don’t hesitate to optimize your content, strive for perfection for your readers.
Here’s a secret that most people don’t realize.....
Search engines are so smart (and getting smarter) they can determine which pages are written well with compelling information for humans. We discuss this in training so you understand how to put this to work for you. The areas we discuss about page optimization are:
Search engines can determine how relevant a page is by measuring human reactions. Learn how to use this to improve positioning.
- Human habits
People have similar habits when seeking out information using a search engine. We go over those habits and learn how to use them to your benefit.
- Make a plan, stick to it.
Documenting a plan of attack for specific target customers is paramount to implementing an optimization process. It’s also the best way to provide instructions to the web designer, providing a checklist of tasks to complete with timeframes.
- Verify yourself
When the web designer has implemented your optimization plan, confirm for yourself the plan was implemented as expected. Revisit each page and look for each optimization step.
- Measure results
After the optimization plan is completed, verify primary search engines have crawled your site to index the updated optimization tuning. After reindexing occurs, check positioning for each keyword phrase. Use the original plan and compare before and after positioning.
Let’s say you’ve spent months building a web site that’s really effective describing your company, products and services, complete with flash animation, nice pictures to entice the reader, and to top things off you have rich detailed content that keeps your readers riveted to read every last word. These goals are the the basics to build confidence in your brand. All is good, right? Not yet. If readers can’t find the site with Google the site will be anemic, it won’t find new customers. This happens to be one of the biggest mistakes companies of all sizes make, spending thousands to create a website, but focused solely on the look and feel.
At some point the boss finds out the web site is invisible to Google. He realizes the site isn’t finding new customers and calls it a failure! That can be a little stressful, regardless how nice and compelling the site looks. Without considering the importance of tuning each page for search engine optimization (SEO) you can miss thousands of valuable opportunities to hook prospective buyers on your products or services. Overlooking the power of SEO can be career limiting, sometimes inducing a slow death to perfectly viable companies that are being outsold by the competition, simply because they invested in an effective SEO program.