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Black Hat tricks

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Have you paid to optimize your website in an effort  to improve organic search engine results, then months later realize it’s not working? Does the subject of Search Engine Optimization (SEO) seem like a mystery? If you answered yes, we can help.

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blackhatBlack Hat Tricks are Dangerous Territory

Avoid This for SEO

Black Hat Search Engine Optimzation (SEO) is the name given to techniques that try to trick search engines to create traffic where it’s not deserved.  These are tricks that fool search engines into giving a site priority when it shouldn’t have it, simply because the content of the webpage isn’t as relevant or as extensive as another site that deserves to be at the top of the Search Engine Results Page (SERP).  The problem with Black Hat techniques is they don’t last very long.  Google and other major search engines have extremely sophisticated algorithms to weed out the cheaters, putting them where they belong, low in the SERP.  We train how to avoid Black Hat SEO and use accepted methods to achieve high rankings that last.

Stuffing Optimization Practices, taboo

Black Hat SEO includes things like key word stuffing, alt tag stuffing, or description stuffing.  This is the practice of putting a lot of repetitive words in areas that don’t read well to a human.  This practice worked years ago to fool search engines into thinking the page is an authority on a certain subject, when it really isn’t.  Of course the major search engines today can detect Black Hat practices, like stuffing. The right way to tune a webpage is to provide good content, reasonable meta tags, and a good link strategy.  Your popularity from links can influence search engines for your ranking.  There are many factors that work together to improve your SERP, assuming your site is a good one and it provides good content, absent of Black Hat tricks.  Some search engines penalize sites for using Black Hat techniques today. If that happens to you it can take a significant amount of time and effort to recognize the problem and fix it.  The last thing you want is to be classified as a site using Black Hat methods by any search engine.  If this happens it’s the dagger of death to search results for a period of time. 

We make things clear

At UpFront SEO we provide training services and SEO advice that steer clear of Black Hat methods.  Following our rules of tuning will provide successful long term performance that will need very little maintenance down the road to remain effective.  Our guidelines for optimization can get you on the first page and keep you there over time.  Using our proven methods for high rankings with major search engines is easy and safe.